glossary.
This glossary contains definitions of common terms
and acronyms used in web commerce, digital imaging,
color management, film, motion and video, audio production,
and more.
Tip: To quickly find the term you're looking for,
you can use your browser's 'Find' command (Ctrl +
F) to locate a particular term instantly within the
alphabetical section you're in.
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16mm
Film gauge
that is widely used by educational, industrial, government,
scientific and student filmmakers. Improvements in
grain structure have made it practical to shoot for
stock footage and commercial productions. 16mm film
has 40 frames per foot.
35mm
Standard film gauge for theatrical
and commercial motion picture production; each foot
contains 16 frames.
70mm
Film gauge generally used for
release prints of large budget feature films. Generally,
70mm prints are made from 65mm negative or blown-up
from 35mm negative.
8mm
The narrowest gauge motion picture
film, containing 80 frames per foot and primarily
used by amateur and home video makers. Supplanted
and largely replaced by Super 8mm in 1966 and home
video cameras in the '70s and '80s.
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Additive color
Color
mixture by the addition of light of the three primaries:
red, green and blue.
Aerial
A shot taken from an aircraft, usually a plane
or helicopter.
Aerial image or virtual image
An
image focused by a projection lens near a field or
relay lens. A camera lens is then used to form a
real image on the film from the aerial image. A cel
can be placed at the aerial image location to combine
it with the aerial image on film.
Analog
A form of electronic signal
that depends on varying voltage levels. Analog signals
are lower quality than digital signals. When copied
from one generation to another, analog signals generally
degrade in quality.
Archival footage
Term generally
refers to "older" footage
shot in black and white.
Artifact
A visual effect caused
by an error or limitation in the system.
Aspect ratio
The ratio of width
to height in a picture. Theater screens generally
have an aspect ratio of 1.85 to 1, wide-screen TV
(16x9) is 1.77 to 1, and normal TV (4x3) is 1.33
to 1.
B&W
Black and white.
Bandwidth
The amount of information
that can be passed in a given time. The larger the
bandwidth the greater the picture detail.
BG
Background. The area behind the
main subject.
Bit
A single element (1 or 0) of
digital information.
Bit rate
The amount of data transported
in a given amount of time, usually defined in megabits
per second (Mbps). Bit rate is one means to define
the amount of compression used on a video signal.
Uncompressed D1 has a bit rate of 270 Mbps. Mpeg-1
has a bit rate of 1.2 Mbps.
Bitmap image
An image with one bit
of color information per pixel, also known as a bitmapped
image. The only colors displayed in a bitmapped image
are black-and-white.
Black compression
The loss of detail
in the dark areas of a picture. For example, black
compression would be seen as nearly solid dark areas
on a person's clothing. Pockets, lapels and stripes
would blend into that area and become indistinguishable.
Bounce light
Light that is reflected
to illuminate a subject indirectly.
Brightness
One of three dimensions
of color; the other two are hue and saturation. The
term is used to describe differences in the intensity
of light reflected from or transmitted through an
image independent of its hue and saturation.
Broad light
Soft, floodlight type
of illumination unit, usually not focusable.
Buyout
Transfer of rights as completely
as permitted by law. This includes copyright, model
releases, etc. Generally, a one-time fee is paid
for the rights.
Cache
To store on a computer user's
hard disk a local copy of a web page accessed via
the Internet. The web browser compares the cached
copy of the page to the original, and if there have
been no changes, the browser and server programs
will use the cached copy rather than reloading the
page onto the client, saving processing and download
time. Also refers to a website's database generating
static copies of frequently requested dynamic pages,
reducing processing time.
Camera original
The actual film that went through
the camera on location or on the set.
Chroma
A video term. A common shortening
of the word "chrominance" which
is the portion of the video signal containing color
information.
CIELAB
CIE stands for "Commission
Internationale de l'Eclairage," an international
group of color scientists whose standards make it
possible to accurately communicate color information. "L" describes
relative luminance, "A" represents relative
redness-greenness, and "B" represents relative
yellowness-blueness. CIELAB color is a color space
that encompasses RGB and CMYK, and describes generally
the visible spectrum that the human eye can see.
Clash
When a requested license conflicts
with an existing exclusive license, this is referred
to as a "clash." There
are four possible types of clashes: "spot clash," "use
clash", "territory clash" and "industry
clash."
Clearances
Permissions to use copyrighted
or proprietary moving images, still photographs,
music or literary works, likenesses of recognizable
individual, certain buildings and locations, and
other images and sounds as required.
Clip
An individual film sequence
from camera start to camera stop. Obtainable with
a licensing fee.
Clip rights
Rights to use excerpts
or clips from completed films or videotape.
Clipping path
A function that allows
a shape to mask part of an image. A clipping path
acts like a digital cookie cutter, making it easy
to lift an object from its white background and drop
it into a design.
Close-up (CU)
A tight shot of a
person's head and shoulders. An "extreme
close-up" would include just the area from the
chin to the top of the head or even less of the face.
CMS
Color Management System. A system
for communicating color fidelity to input, display
and output devices.
CMYK
The four process colors used in printing: cyan,
magenta, yellow and black.
CMYK image
A four-channel image
containing cyan, magenta, yellow and black channel.
A CMYK image is generally used to print a color separation.
Color correct
Correcting the color in a scene is
possible when transferring film to videotape or when
dubbing (tape to tape).
Color correction
The changing of
the colors of pixels in an image, including adjusting
brightness, contrast, mid-level grays, hue and saturation,
to achieve optimum printed results.
Color proof
A representation of
the final printed product used for checking color
accuracy and other elements.
Color separation
The process of
splitting full-color artwork into its CMYK components;
one or all four of the separate pieces of film from
which a four-color version will be printed.
Color space
A theoretical three-dimensional
color system in which the axes of color, hue, saturation
and brightness can be represented.
Commercial misappropriation
This
is the appropriation of another's property for commercial
purposes without consent. It is the principle upon
which the rights of publicity, privacy and trademarks
are based.
Comp or comping image
A 150K, 72dpi
image for evaluation or creating preliminary layouts.
Composite video
The luminance and
chrominance signals are combined in an encoder to
create the common NTSC, PAL or SECAM video signals.
Essentially a form of analog video compression to
allow the economical broadcasting of video.
Compositing
Layering multiple pictures
on top of each other. A cutout or matte holds back
the background and allows the foreground picture
to appear to be in the original picture.
Compression
The process of reducing the size of digital
information, usually by throwing out redundant information.
Compression ratio
The ratio of the
amount of data in the original video to the amount
of data in the compressed video. The higher the ratio
the greater the compression.
Continuous-tone image
An image containing gradient
tones from black to white.
Contrast
The tonal gradation between
the highlights, midtones and shadows in an image.
Cookie
A unique string of letters
and numbers that the web server stores in a file
on your hard drive. This method is used by web designers
to track visitors to a website so the visitors don't
have to enter the same information every time they
go to a new page or revisit a site. For example,
web designers use cookies to keep track of purchases
a visitor wants to make while shopping through a
web catalog. Cookies may work through a single visit
to a website, such as when tracking a shopping trip,
or may be set to work through multiple sessions when
a visitor returns to the site.
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Delivery contract
List
of footage submitted to a client, representative
or agency. All terms and conditions of the transaction
are included. This may be the only evidence of such
delivery, so duplicate copies should be kept and
a signed/dated copy returned to sender.
Depth of field
Refers to the area between the point
closest to the lens that is in focus and the point
farthest from the lens that is also in focus.
Detail
The smallest elements in a picture that can
be clearly recognized or defined and reproduced.
The greater the detail, the sharper the picture.
Also called "definition."
Digital
An electronic signal system
that depends on voltages that are turned on or off.
These signal levels are always high or always low.
Computers and associated technology use digital signals.
Data in digital form may be copied many times with
virtually no loss of quality or degradation because
the data is not altered or distorted as it goes through
the electronic system.
Digital certificates
The digital equivalent of positive
identification, such as a driver's license. Issued
by various certificate authorities, digital certificates
are used to prove that a website, or a visitor to
a website, is the entity or person it claims to be.
Digital recording
An advanced form
of video and/or audio electromagnetic recording wherein
picture and/or sound information is converted into
computer-like off-and-on bits of data.
Digitizing
The act of taking analog video and converting
it to digital form. In 8-bit digital video there
are 256 possible steps between maximum white and
minimum black.
Dirt
Term used to describe any foreign particle on
film that is visible. Dirt may be dust from an air
vent or lint from a film handler's clothing. The
emulsion on negative stock is very soft and it is
easy for dirt to become embedded in it permanently.
One must be careful in assessing dirt. A dirty and
scratched workprint does not represent the quality
of the original negative.
Distribution
Details about the type of use or the
area an image will appear in.
Download
Transfer a file from a remote computer to
your computer.
DPI
Dots per inch, a measure of image resolution.
DTP
Desktop Publishing. Using computers to lay out
text and graphics for printing in magazines, newsletters,
brochures, etc.
Dupe negative (dupe)
This is the black-and-white
equivalent of an internegative (IN). It can be intercut
with original black-and-white negative just as the
IN can be intercut with a color negative.
Duration
Length of time of a particular license.
Duration specifies how long the licensed reproductions
of an image will be in circulation. For example,
a direct mail piece that will be sent to a different
group of people every month for a year, has a duration
of one year.
DVD
Digital Video Disk. A newer
format for putting full length movies on a 5" CD
using MPEG-2 compression for "better than VHS" quality.
E-commerce
Electronic Commerce. The conducting of
business communication and transactions over networks
and through computers. Specifically, e-commerce is
the buying and selling of goods and services, and
the transfer of funds, through digital communications.
Edited master
Also known as a "second
generation master" or
an "electronically edited master." The
final product resulting from an editing session,
usually generated from original source material.
Copies from edited masters are called submasters,
protection masters or dubs.
Editing
The process of arranging
the picture and sound into a finished film or product.
Selecting and organizing images.
EDL
Edit Decision List. A list of
edit decisions made during an edit session and usually
saved to floppy disk. Allows an edit to be redone
or modified at a later time without having to start
all over again.
Element
A high-quality master used
in the final edit: e.g., dupe negative or interpositive.
Encryption
A method of encoding
messages to provide privacy for email, discussion
group postings and other communications as they move
over intranets or the internet.
EPS
Encapsulated PostScript file.
EPS is a graphics format used for mathematically
defined illustrations.
Establishing shot
Shot that establishes
a location or mood, or fixes a sequence in a specific
time or space: e.g., shots of a city skyline, landmark
or the exterior of a building.
Evaluation uses
Use of the rights-managed
imagery in preliminary creative stages for the purpose
of evaluating inclusion of that imagery in the final
use. This includes:
- ripomatics
- animatics
- rough cuts
- comps
- test layouts
- pitches for new creative/client
approval
Exclusive rights
A grant of rights
to reproduce a work, usually limited to transferability,
a specific time period, territory, type of use, industry
and publication. The same rights may not be granted
to another party during the period or in the area
of exclusivity.
Exclusivity options
Exclusivity allows you to prevent
or limit others from using the same image(s) you
select for the duration of your license. RM licenses
do not automatically include exclusivity; this right
has to be purchased. Multiple levels of exclusivity
are available to meet your needs.
The following options describe the levels of exclusivity
that can be purchased with your RM image(s). LOOK
will make commercially reasonable efforts to avoid
relicensing the same image in the same territory
and during the same timeframe. Otherwise, the differences
between the various exclusivity options are explained
below.
For pricing information regarding each level of
exclusivity, please contact a local LOOK sales representative.
* Spot exclusivity
The narrowest form
of exclusivity, spot exclusivity limits relicensing
of the same image (or its similars*) for the
same use.
For example, you
want to license an RM image for use in outdoor
posters within the beverage industry, for a given
month, and you do not want the same image to be
licensed to other customers for use in outdoor
posters in the same industry during the same month.
* Industry exclusivity
Industry exclusivity
limits relicensing of the same image (or its
similars*) in the same industry, across all uses.
The main difference
between industry exclusivity and spot exclusivity
is the fact that industry exclusivity covers
all uses within the customer's industry, rather
than just the specific licensed use.
For example, you
want to license an RM image for use in print
advertising, television advertising, outdoor posters,
brochures and electronic greetings in the beverage
industry, for a given month, and you do not want
the same image to be licensed for any medium in
the same industry during the same month.
* Use exclusivity
Use exclusivity
limits relicensing of the same image (or its similars*)
for the same use, across all industries.
For example, you
want to license an RM image for use in outdoor
posters across all industries, for a given month,
and you do not want the same image to be licensed
for use in outdoor posters in any industry during
the same month.
* Total exclusivity
Total exclusivity
is the most comprehensive form of exclusivity
offered by LOOK. It limits relicensing of the same
image (or its similars*) for any use, in any industry,
in the same territory and during the same timeframe.
For example, you
want to license an RM image for use in print
advertising, television advertising, outdoor posters,
brochures and electronic greetings in a certain
industry, for a given month, and you do not want
the same image to be licensed for any medium in
any industry during the same month.
* Similars are
images in the collection that have been identified
by LOOK as being from the same photo shoot and
containing the same model or subject, in the same
background or scenario, at the same time of day,
telling the same story. Also referred to as sister
images.
Existing light
Also called "available
light." For photographic
purposes, existing light represents all light that
is already on the scene.
Exposure
A process of subjecting
a photographic film to any light intensity for a
given time, resulting in a latent image.
Fade
An optical transition, usually
from or to black, that may be used to begin or end
a sequence. A fade to black is really a dissolve
to another source, such as video black, since one
cannot fade to nothing. In this sense, fading is
cross-mixing or dissolving from one video source
to another. An editor may generate a fade-in from
black to picture or a fade-out from picture to black.
FAQ
Frequently Asked Questions.
Field
In film, the portion of the
scene in front of the camera represented within the
limit of the camera aperture. In video, a unit of
picture, two of which make up one frame.
Fill light
Light used to soften shadows, especially
to reduce lighting ratios.
Final element
The non-watermarked,
broadcast-quality clip for licensed use in the final
edit. LOOK royalty-free final elements are obtainable
for a fee and can be downloaded from our website
or delivered on CD-ROM if part of a CD title. Rights-managed
clips can be ordered in a variety of formats to fit
your production platform and will be delivered offline.
Firewall
Computer hardware and/or software that limits
access to a computer over a network or from an outside
source. Used to prevent computer hackers from getting
into a company's computer systems.
Flexible License Pack
A type of license that provides
the ability to use an image for multiple types of
media without having to create individual licenses
or provide precise license details. A Flexible License
Pack offers unlimited usage in the territory, industry
and timeframe selected. There's no need to specify
circulation or image size, as the license offers
unrestricted circulation and size. A number of different
license packs have been created offering a wide variety
of media combinations to suit the requirements of
any particular project.
Focus
The position of the lens at the exact distance
that the subject is in sharp detail. The degree of
clarity of an image refracted through a lens onto
a screen or film emulsion.
Foreground (FG)
What is in front of the subject.
Format
The size of a motion picture frame. Film formats
include IMAX, 70mm, 35mm, Super 16mm, 16mm, Super
8mm. Videotape formats include Beta SP, 1",
D1 and D2 digital videotape, 3/4" cassettes,
etc.
Four-color process printing
The basic method of recreating
a broad spectrum of colors on a printing press.
Frame
One individual picture on a strip of film.
The definition of "frame" for video is
one image composed of two fields, each field containing
every other line of resolution. There are 30 frames
in one second of NTSC video.
Frame rate
The standard number of frames continuously
displayed per second of viewing time. There are three
main international television standards that include
frame rate parameters: NTSC system (30 frames, or
60 fields, per second), PAL and SECAM (both use 25
frames, or 50 fields, per second). In motion picture
film, the sound speed is 24 frames per second in
the US, 25 in Europe.
Freeze frame
A common effect, also known as a still
frame or a hold frame. The continual display of the
same video or film image. A frame store is a digital
device that is capable of freezing or storing a single
video field or frame.
FTP
File Transfer Protocol. A standard
that allows users to transfer files from one computer
to another using a modem and telephone lines.
Full rights
All rights associated
with the duplication, distribution, broadcast, exhibition,
licensing and release of a film or videotape including
theatrical, non-theatrical, cable, broadcast and
pay television, educational and corporate (in-house).
Generation
The number of times a
film or analog video element is copied or dubbed.
First generation refers to the original material,
usually in its unedited form. The edited sequence
made from this original material is considered to
be second generation. All subsequent copies or duplicates
are one generation removed from the material from
which they were copied. In film, an interpositive
is one generation away from the original negative.
Graphics
Visual artwork such as
letters, logos or any other graphic design displayed
alone or in conjunction with other graphics, live
action or animated backgrounds.
Grayscale image
An image consisting
of up to 256 levels or gray, with 8 bits of color
data per pixel.
Halftone
The reproduction of a continuous-tone
image, made by using a screen that breaks the image
into various size dots.
Highlight
The lightest part of an image, represented
in a halftone by the smallest dots, or the absence
of dots.
HTML
Hypertext Markup Language.
A language used to create web pages and other documents
that can contain text, graphics and connections called
hyperlinks.
HTTP
Hypertext Transfer Protocol.
The set of standards that allows computer users to
access the Internet or the World Wide Web. HTTP://
is the command that tells the browser that the document
found at this address is HTTP-compatible, and to
display it in HTTP format.
Hue
The main attribute of a color that distinguishes
it from other colors.
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ICC
International
Color Consortium. Responsible for standard profiles,
or device characterizations, that contain information
about the color reproduction capabilities of devices
such as scanners, digital cameras, monitors and printers.
Image
Unique representation of a person or thing.
Image resolution
The amount of data stored in an
image file, measured in pixels per inch (ppi).
Image size
The size the image will appear in relation
to your layout page. This is not necessarily the
size of your final piece. For example, if you are
creating a full page newspaper ad and this image
takes up ¼ of
that ad, then you would choose ¼ page. If
you are running a ½ page ad but your image
takes up the whole ad, then you would choose full
page.
In perpetuity
Without time limit.
Indemnification
Compensation for claims, losses,
damages and liabilities that may be incurred as a
result of licensing or re-use.
Industry
The primary industry of the product/service
you (or your client) are selling, promoting or producing.
For example, the industry for an advertisement promoting
a university would be 'Education'. The industry for
the cover of a magazine would be 'Publishing - Periodicals'.
This field is necessary for us to provide rights
control on some of our rights-managed images.
Industry exclusivity
"Industry exclusivity" guarantees
the customer that LOOK will make commercially reasonable
efforts to avoid relicensing the same image (or its
similars) to any other customer in the same industry,
in the same territory and during the same time frame,
regardless of use. The main difference between industry
exclusivity and spot exclusivity is the fact that
industry exclusivity covers all uses within the customer's
industry, rather than just the specific licensed
use.
Infrared
Non-visible radiation from the long wavelength
portion of the spectrum.
Internegative (IN)
This is a duplicate negative made
from the interpositive. It uses the same fine grain
film stock as is used to make the interpositive,
but since it is made from a positive image, this
will result in a negative image. This can be intercut
with a client's original camera negative. If a negative
is requested, then the previous two steps must be
followed.
Interpositive (IP)
This is a very fine grain film
stock that is used to make a duplicate negative.
It is also used in special effects, title super-impositions
fades, dissolves, etc. It is never projected and
is only an intermediate step for making something
else. It can be used for video transfers.
ISDN
Integrated Services Digital Network. Allows
computers to communicate at much higher speeds than
an analog modem allows. It functions via existing
phone lines using a digital telephone network.
ISP
Internet Service Provider. A company or organization
that lets users connect to the internet by dialing
into its computers using a modem. ISPs typically
charge a fee and provide in return the dial-up telephone
number, an email address and some technical assistance
(usually via email), but no online content.
JPEG
Joint Photographic Experts Group. This group
established a standard method for compressing and
decompressing digitized photos or images. The high-resolution
images provided by LOOK are compressed according
to JPEG standards.
Key light
The main illumination on the scene.
Kill fee
Also called "cancellation fee." Payment
for footage that has been supplied by a source but
not actually aired or used as originally planned.
Many stock footage libraries charge customers a minimum
license fee whenever master or broadcast-quality
material is released. This fee becomes a kill fee
if plans change and the material is not used for
its intended purpose.
Layered
Layered images are generally Adobe PhotoShop
PSD image files with layers that have not been flattened.
Due to the size of the files they're only available
for purchase on CD - they're not available for purchase
online. However, we do sell flattened versions of
the images online for immediate download.
License
Legal term for granting
of rights to use someone's property. Generally done
under an agreement that sets out the rights of the
parties without any change in ownership.
License fees
Fees charged by a holder
of copyright and/or other rights for re-use of moving
or still imagery.
Licensing
The reuse of material
as permitted by a holder of copyright and/or other
rights to the material.
Long shot
A wide, long distance
shot generally used to establish the scene and give
the audience a reference point for subsequent shots.
Low contrast print
A print stock
used especially for transfer to videotape.
LPI
Lines Per Inch. A measure of
resolution, usually screen frequency in halftones.
Luminance
Lightness. To compute
it, add the highest of the individual RGB values
to the lowest of the individual RGB values, and divide
by two; a component of a hue-saturation-lightness
image.
Master
The original material before
it has been edited. Generally, master videotapes
and audiotapes are recorded in production to be used
later in editing (the post-production process) to
generate an edited master. Also, an original film-to-tape
transfer master.
Matte
A black-and-white, high contrast image that
suppresses or cuts a hole in the background picture
to allow the picture the matte was made from to seamlessly
fit in the hole.
Medium shot (MS)
A camera shot that shows an actor
anywhere from approximately the waist up.
Moiré pattern
An undesirable pattern in color
printing that results from incorrect screen angles
of overprinting halftones. Moiré patterns
can be minimized with the use of proper screen angles.
Monochrome
Describes the images
reproduced on a black-and-white television system.
The picture appears in black-and-white with gradations
of gray.
Montage
A compilation of images,
sometimes superimposed over visual special effects.
Moral rights
Moral rights are the
rights to prevent a work (such as film footage) from
being altered, edited, amended or used in a degrading
context without permission of the author or artist.
MPEG
Moving Picture Experts Group.
A standard for compressing moving pictures. MPEG-1
uses a data rate of 1.2 Mbps (megabits per second),
the speed of CD-ROM. MPEG-2 supports much higher
quality with a data rate (also called bit rate) of
from 2 to 10 Mbps. MPEG-2 is the format most favored
for video on demand and DVD.
Negative
A photographic image in
which the values of light and shade of the original
photographed subject are represented in inverse order.
In a negative image, light objects (of the original
subject) are represented by high densities and dull
objects are represented by their complementary color,
e.g. a red flower will look green. A negative usually
refers to the camera original.
Non-exclusive rights
A term or condition
in the licensing of stock imagery that specifies
that the user does not have exclusive use of the
photo or film and therefore there is no restriction
on simultaneously licensing the same photo to another
user. All TIB film sales are non-exclusive.
OCN
Original Camera Negative. See "Camera
original."
One-time rights
The right to reproduce footage or
imagery for a specified use, territory and term,
once.
Original Camera film stock that was exposed and processed
to produce either a negative or reversal picture.
Most camera original is negative.
Out, or outtake
A scene or take discarded during
editing.
Out-of-territory license
Grant of rights by a LOOK
sales office which includes any territory outside
that office's authorized sales region.
Overexposure
A condition in which too much light
reaches the film, producing a dense negative or
washed out reversal.
PICT
A standard file format for exchanging graphics
or image information.
Pixel
Short for "picture element," the
basic unit from which a video or computer picture
is made. Essentially a dot with a given color and
brightness value. D1 images are 720 pixels wide by
486 high. NTSC images are 640 by 480 pixels.
Placement
Where an image will appear
in a printed or electronic publication.
Post-production
The stage in a film
or videotape production when, using the raw elements
recorded during principle filming, the final product
is assembled and honed. Post-production includes
functions such as editing, creation of graphics and
special optical effects, color correction, sound
recording, sweetening, mixing and duplication.
POV
Point of View. The point of
view as seen by the camera. A camera mounted on a
car pointing toward the road is called a "car
POV."
PPI
Pixels per inch, a measure of
the resolution of a computer display or digital image.
Pre-production
The planning part
of producing a film that includes the overall production
schedule and everything that must be done prior to
actual filming.
Print run or circulation
You need
to specify the total number of copies that will be
printed. If the image appears in a newspaper or magazine,
this should be the circulation of one edition of
the periodical multiplied by the number of editions
it will appear in. When you want to license print
advertising uses for placement in multiple publications,
the question 'What is the Total circulation x insertions?'
means you should add the product of each placement's
circulation value by the number of insertions. For
example, an ad that will appear three times in a
publication with a circulation of 50,000 and four
times in a publication with a circulation of 25,000
will have a 'Total circulation x insertions' value
of 250,000 [(3 x 50,000) + (4 x 25,000) = 250,000].
Process color
The four color pigments
(cyan, magenta, yellow, and black) used in color
printing.
Promotion rights
Rights to use a photo or film in
the promotion or advertising of the work.
Provider restrictions
Restrictions required by artists
or third-party image providers. Provider restrictions
can limit the availability of specific images for
particular industries, territories, uses and/or time
frames.
Public domain
Not subject to copyright,
public domain works may be freely reproduced.
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Releases (buyout/model/property)
Written
permission to publish, utilize or offer for sale
a likeness of a person or some type of protected
private property.
Renewal rights
The rights to renew
an existing license for use of film or photography.
Resample
To change the resolution
of an image. Resampling down discards pixel information
in an image; resampling up adds pixel information
through interpolation.
Resolution of print
The number of ppi in an image,
or the number of dpi used by an output device.
Restriction
Limitation on rights
available for licensing.
RGB
Red, green and blue, the additive
primaries. RGB is the basic additive color model
used for color video display, as on a computer monitor.
Right of privacy
The right to be
left alone, free from unwarranted and unasked for
intrusions into one's personal and private life.
Right of publicity
The right of
a person to control the personal exploitation of
his or her name, photograph or likeness.
Rights
The conditions and terms of reproduction that
are granted when you license use of stock imagery.
Rights control
The process of checking
all potential licenses, prior to sale, to ensure
that they don't clash with any other existing licenses.
Rights exclusivity
Granting of any level of exclusive
rights to a particular licensed product. See "Exclusivity
options."
Rights-managed
Rights-managed products
are licensed on a use-by-use basis. The fee for using
the product is calculated from several factors including
size, placement, duration of use and geographic distribution.
At the time you order a rights-managed product, you
will be asked to submit information that will specify
the usage rights to be granted.
Rough cut
Preliminary stage in the
editing process of a production. Shots and sequences
are laid out in approximate relationship to script
with detailed attention to individual cutting points.
Royalty-free
Royalty-free pricing
is based solely on the size of the product you need,
not the specific use. You don't have to pay any additional
royalties on a use-by-use basis. Once you purchase
a royalty-free product, you may use it multiple times
for multiple projects without paying additional fees.
(Pornographic, defamatory, libelous or otherwise
unlawful use of any image is, of course, prohibited.)
Royalty-free products are designated by an (RF) next
to the identification number.
Search engine
A web-based program
that allows users to search and retrieve specific
information online. The search engine may search
the full text of web documents or a list of keywords,
or use librarians who review web documents and index
them manually for retrieval.
Secure Sockets Layer (SSL)
Used
by most commerce servers on the World Wide Web, this
high-level security protocol protects the confidentiality
and security of data while it is being transmitted
through the Internet. Based on RSA Data Security's
public-key cryptography, SSL is an open protocol
that has been submitted to several industry groups
as the industry security standard. Denoted by the
letters HTTPS in the URL.
Shade
A shade is a color that has
been mixed with black.
Shadow
The darkest part of an image,
represented in a halftone by the largest dots.
Sharpness
The degree of clarity in a photographic
image.
Shot
A single scene between two cuts or two optical
transitions.
Similars
Any images in the collection
that have been identified by LOOK as being from the
same photo shoot and that contain the same model
or subject, in the same background or scenario, at
the same time of day, telling the same story as each
other. Also referred to as sister images.
Slow motion
Action on the screen
slower than the action that was photographed.
Spot exclusivity
The most narrow
form of rights exclusivity, "spot
exclusivity" guarantees the customer that LOOK
will make commercially reasonable efforts to avoid
re-licensing the same image (or its similars) to
any other customer for the same use, in the same
industry, in the same territory and during the same
time frame.
Start date
The date you will begin
circulating a piece containing an image you are purchasing
the rights to.
Storyboard
A series of images showing
a visual representation of the clip.
Submission
Sending of pictures or
film footage from an artist to the stock agency to
be reviewed for acceptance.
Take
A scene or part of a scene
recorded on film (and/or audiotape) from each start
to each stop of a camera (and/or recorder). Each
shot may be repeated in several takes, until a satisfactory
result is achieved.
Term
The period of usage time.
Territory
Geographic region(s) in
which licensed image reproductions may be distributed.
Each territory consists of a single country, dependency
or area of special sovereignty (generally referred
to as "countries").
Thumbnails
Miniature images, resembling slides.
TIFF
Tagged Image File Format. A
file format for exchanging bitmapped and grayscale
images among applications.
Tint
A color that has been mixed
with white.
Tone
A color that has been mixed
with gray.
Total circulation x insertions
You
need to specify the total number of copies that will
be printed. If the image appears in a newspaper or
magazine, this should be the circulation of one edition
of the periodical multiplied by the number of editions
it will appear in. When you want to license print
advertising uses for placement in multiple publications,
the question 'What is the Total circulation x insertions?'
means you should add the product of each placement's
circulation value by the number of insertions. For
example, an ad that will appear three times in a
publication with a circulation of 50,000 and four
times in a publication with a circulation of 25,000
will have a 'Total circulation x insertions' value
of 250,000 [(3 x 50,000) + (4 x 25,000) = 250,000].
Total exclusivity
"Total exclusivity" is
the most comprehensive form of rights exclusivity
offered by LOOK. Total exclusivity guarantees the
customer that LOOK will make commercially reasonable
efforts to avoid re-licensing the same image (or
its similars) for any use, in any industry, in the
same territory and during the same timeframe.
Total insertions
This is the total
number of editions of a newspaper or magazine your
piece will appear in. For example, if you are going
to run an ad in the Sunday paper every week for a
month, your license duration would be one month and
your total insertions would be 4.
Unlimited use
A license that permits
reproduction rights within the specified use, industry,
territory and timeframe without any limitations on
circulation, image size, placement, distribution
or total insertions.
URL
Universal Resource Locator.
The standardized addressing or naming system used
for locating websites over the Internet. Also known
as an Internet address or web address.
Usage fees
The cost of using the
material. Also known as license fees.
Use
The general category of final
application in which a licensed image may be reproduced.
Use exclusivity
"Use exclusivity" guarantees
the customer that LOOK will make commercially reasonable
efforts to avoid re-licensing the same image (or
its similars) to any other customer for the same
use, within the same territory, and during the same
timeframe, regardless of industry.
Value-priced RF collections
High-quality
images, competitively priced to complement budget-sensitive
projects.
Vector
A vector graphic is a resolution-independent
graphic that can be scaled to any size and printed
on any output device, at any resolution, without
losing detail. Generally these graphics are illustrations
that have been created in a program such as Adobe
Illustrator. LOOK supplies vector graphics in EPS
file format.
Virtual CD
A collection of royalty-free
images based on a theme that is offered for sale
online for immediate download. Following a purchase,
you can immediately access the contents of your virtual
CD online from the 'my virtual CDs' section of your
account. Most virtual CDs have corresponding physical
CDs available for a non-refundable service fee.
Watermark
Logo or mark that is superimposed
on an image or film clip.
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